Whilst NLP is a powerful tool for personal change, the potential benefits to business and organizations can be nothing less than phenomenal.  Today, NLP is widely used in the business environment.  The U.S. Army has proved the effectiveness of NLP in an organization.  After employing an NLP consultant in 1986, the U.S. Army were able to reduce their small arms marksmanship training from 6 weeks to 3 days with no detrimental effect on the pass rate!

NLP is already being used in the business context to gain significant improvements in the areas such as communication skills, sales performance, decision-making, presentation skills, motivation, state control, leadership skills, rapport skills, persuasion, motivation, goal- setting, and almost every other aspect that you can think of. 

More precisely, managers can use NLP tools to develop strong teamwork and relationships among members and also to foster positive interpersonal skills.  Negotiations and problem solving sessions are enhanced to create solution-oriented, win-win approaches.  Salespeople can employ NLP techniques to build deep levels of rapport, elicit and fulfill the criteria and values of clients, and develop effective methods for handling buyer’s remorse or future objections so the sales relationship is long-term and mutually satisfying.  Human resource personnel can utilize NLP models for effective interviewing, hiring, training, managing as well as for dealing with challenging learning environments.  Directors can even apply the same powerful NLP tools and techniques on a macro level within the corporation so the whole organization will benefit.  The NLP approach are also relevant for organizations that need to manage change or are experiencing high levels of stress. 

NLP techniques can help any organization to achieve, maintain, and enhance excellence. When employ in the business situations, NLP will help us to influence, persuade, and finalize any business deal with a quarter of the effort, in half the time, and with great positive results.  Whether you are a salesman trying to be top producer, or a manager in line for big promotion, or a CEO who wants to have the cutting edge in leadership and negotiating skills, NLP offers a formidable business tool that will enable you to close that all-important sale, move up the organization, make your company its competitive best.

The effectiveness of NLP has gained tremendous attention in the business community. Corporations have started to employ NLP tools to improve their organization performance.  Some of the major organizations that have adopted NLP training include: IBM (Europe), Sandoz Pharmaceuticals, British Telecom, Cable and Wireless Marine, Fiat Corporation (Italy), BMW, Chase Manhattan Bank, Walt Disney Inc., US Air Force, Metropolitan Police (UK), The Tioxide Group, Motorola Corporation (USA), AT&T, U.S. Olympic Team and etc. 

What the journals and others have to say about NLP
“NLP has untapped potential for treating individual problems…it has metamorphosed into an all-purpose self-improvement program and technology.”  TIME Magazine

 “NLP cannot be dismissed as just another hustle.  Its theoretical underpinnings represent an ambitious attempt to codify and synthesize the insights of linguistics, body language, and the study of communication systems.” – Psychology Today

“NLP does offer the potential for making changes without the usual agony that accompanies these phenomena…Thus it affords the opportunity to gain flexibility, creativity, and greater freedom of action than most of us now know…” – Training and Development Journal

“NLP maybe the most powerful vehicle for change in existent.” – Modern Psychology

“NLP could be the most important synthesis of knowledge about human communication to emerge since the sixties.” – Science Digest

“…real estate brokers and salespeople use Neuro-Linguistics to enhance their communication skills and provide them with more choices when working in a difficult situation…it shows how we make sense of the world around us and communicate.”
– Real Estate Today

“NLP is a truly new and unique approach, the power to program your thoughts and behavior.”  Norman Vincent Peale, Author